KitchenAid2018-2019
Small Appliance Bohemeth Celebrates 100th Birthday
Delivery:Full-Service IMC Support
Quarterly Media Tactical Planning
Integrated Campaign Development
Data Analysis & Reporting
Experiential Activations
Agency / Digitas
Role
As Account Lead, I was responsible for the day-to-day success of the US KitchenAid business. My primary focuses were the Whirlpool Corp. CES Activations, KitchenAid’s 100 Year Event in NYC, and North American Consumer Campaigns for new product launches.
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Responsible for Integrated Team Management, Client Relationship Lead, Account Team / Project Lead
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Media plan development, comms planning management, campaign performance measurement and reporting
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Run of Show/Logistics Management, On-Location Client + Staff + Booth Management, Customer Demos
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Timeline development, status management, reviews and approvals.
