FootJoy Golf2020-2023
Iconic Golf Brand Leads Category to Elevate Untapped Customer Market
Delivery:Consumer Research (Quant + Qual)
Audience Segmentation
Brand PositioningCreative StrategyCampaign Creative DevelopmentContent Production (Photo + Video)Leadership Buy-In MaterialsPro/Talent Pitch MaterialsSales Conference MaterialsAgency / Someoddpilot
Role
As Account Lead, I manage projects from inception through delivery, serve as the central point for integrated team collaboration, and connect the thread from brief to performance.
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Partnering with client team on scope and brief creation, contracting, budget development, integrated team kickoff, successfully responsible for meeting business and project objectives
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Consumer segmentation research and synthesis, audience positioning, content strategy, brand playbook development
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Photo and video principles development, pre-production management, production estimate development, production budget management, line production, selects and post production management
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Resource management, timeline development, status management, reviews and approvals.
Anthem
Footwear
Apparel
